When building up a business, entrepreneurs typically need to serve in a variety of different roles, from the sales department to human resources and the billing department, there’s no denying that they have to have many skills in their wheelhouse to get their company off the ground. One important skill that often gets overlooked is nonverbal communication or body language. Having effective body language in different situations an entrepreneur is likely to encounter will show authority, approachability, and confidence. The following examples are 3 different situations where entrepreneurs need to be in control of their body language so that these interactions will be successful for the entrepreneur.


Pitching to Investors

Body language normally gets overlooked when an entrepreneur is planning their pitch to investors because the actual content of their pitch is what is their focus. It’s also not just what you say, it’s how you say it because potential investors want to be informed, but they also want to see your passion and excitement for your idea. It’s important to convey confidence by standing up straight and holding your shoulders back. You can convey openness and likeability during the pitch by giving eye contact to the audience, having an open palm gestures, and mirroring the investor’s body language.


Hiring Employees

It’s always crucial for companies to seek out and hire the most qualified individuals for their open positions, but it becomes even more critical when an entrepreneur is trying to bring on new team members. New companies have a unique culture and the success of the business is unsure, so hiring the best possible candidates is absolutely essential. Getting to know the person in the interview is going to give you a better idea of what they are like and whether or not they are trustworthy, dedicated, and competent. To do this, ask specific questions rather than vague and be in a room where you can have a full view of their body to watch for any clues of dishonesty. To put the candidate more at ease, be sure to sit at an angle as opposed to facing them. This angle is much less threatening and the interviewee is more likely to be put at ease.



Entrepreneurs need to make sure their negotiation skills are exemplary before a negotiation takes place, and being cognizant of body language cues and controlling them is paramount. The art of negotiation requires prep work beforehand in order to be prepared for the dialogue that will take place. Once mentally prepared, make sure your body language conveys power and control. In order to do this, stand up straight and tall to take up as much space as possible. When walking into the room, put your hands on your hips to convey confidence and signal to the other party that you are ready to get down to business. Avoid body language that seems to confine you to a small space like keeping your hands at your hips, crossing your legs, and slouching. These behaviors will not only show to the other party that you are not confident, it may also have an effect on how confident you are in the negotiation.